iTunes video sales strong, attracting more content partners

American Technology Research analyst Shaw Wu believes that iTunes video sales—including music videos, ABC TV shows and Pixar shorts— are coming in ahead of expectations despite the lack of a large video library. The analyst also says that the upbeat video sales are attracting new media companies.

“Apple disclosed that it sold 1 million videos on October 31, 2005. We are picking up indications that sales have more than doubled since then and that this strength is attracting attention from other content providers including NBC, CBS, and Fox eager to participate in this new market opportunity,” Wu said in a research note Friday. “We would not be surprised to see Apple announce additional content partners over the next few quarters, perhaps as early as Steve Jobs’ keynote at MacWorld Expo on January 10, 2006 in San Francisco.”

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