iTunes visits surge 413% on Christmas Day

Hitwise today reported that visits to the iTunes website were up 413% on Christmas Day this year versus Christmas Day 2005. The increase is attributed to new iPod owners flocking to Apple’s site to download iTunes. In addition, visits to the online Apple Store showed an increase of 110% when comparing Christmas Day 2006 to the previous year. The Apple Store was the fourth most visited website in the Hitwise Retail Index on Christmas Day 2006.

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