iTunes web traffic up 339 percent Christmas Day

According to new figures from Hitwise, the market share of visits to Apple’s iTunes website jumped 339 percent on Christmas Day from the previous day, as new iPod and iPhone owners went online to download the jukebox software. Overall, iTunes’ market share of visits reached 0.68 percent on Christmas.

In addition, the Apple Store was the ninth most visited website in the Hitwise Retail Index on Christmas, and the market share of visits to the Apple Store showed an increase of 169 percent when compared to the previous day. Microsoft’s iPod + iTunes rival Zune also saw traffic to its site jump 299 percent on the 25th, but its total market share reached only 0.09 percent.