Global marketing information firm J.D. Power and Associates has released the results of its 2009 Wireless Consumer Smartphone Customer Satisfaction Study—Volume 2, with Apple and the iPhone getting top marks in smartphone customer satisfaction. Among manufacturers of smartphones used primarily for personal reasons, Apple ranked the highest with a score of 811, performing particularly well on ease of operation, operating system, features, and physical design. It was followed in the category by LG with 776 points and BlackBerry maker RIM with 759 points. Perhaps more surprising is Apple’s top ranking among customers who use their smartphones primarily for business, besting RIM by a score of 803 to 724. The consumer study was based on 3,221 smartphone owners who have used their current mobile phone for less than two years, while the business study collected the experiences of 1,148 smartphone owners who use their smartphone for primarily business purposes; both studies were held between January and June 2009.
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