Jobs biography details birth of iPod, iTunes

The Sydney Morning Herald has published an interesting excerpt from “iCon Steve Jobs: The Greatest Second Act in the History of Business” that details the birth of the iPod, iTunes and the iTunes Music Store. The excerpt touches on the choice of a music device over a PDA, battery issues with the iPod, and more. Apple recently pulled all tech books from the publisher of “iCon,” John Wiley & Sons, because Jobs was reportedly unhappy with the biography. It will go on sale June 1, 2005.

“Jobs stayed close to the project all the way, his brilliance as a marketer and his flawless taste in design shining through in his rigorous-as-ever demands for the highest standards. PortalPlayer’s Ben Knauss recalls, ‘Steve would be horribly offended if he couldn’t get to the song he wanted in less than three pushes of a button.’ Because of the impossibly short schedule, there wasn’t any time for custom-designed computer chips.”

“Unlike in the past Apple’s design chain now relied on off-the-shelf components elegantly integrated. Critical pieces such as the digital-to-analog converters were selected from a manufacturer’s catalogue. Even the hard drive was standard Toshiba hardware. How many companies could tackle a project in a new category, create a ground-breaking widget that looked great and worked better than anyone else’s and do it all in under a year? It only happened because of Steve Jobs cracking the whip.”

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