Jobs biography details birth of iPod, iTunes

Updated

The Sydney Morning Herald has published an interesting excerpt from “iCon Steve Jobs: The Greatest Second Act in the History of Business” that details the birth of the iPod, iTunes and the iTunes Music Store. The excerpt touches on the choice of a music device over a PDA, battery issues with the iPod, and more. Apple recently pulled all tech books from the publisher of “iCon,” John Wiley & Sons, because Jobs was reportedly unhappy with the biography. It will go on sale June 1, 2005.

“Jobs stayed close to the project all the way, his brilliance as a marketer and his flawless taste in design shining through in his rigorous-as-ever demands for the highest standards. PortalPlayer’s Ben Knauss recalls, ‘Steve would be horribly offended if he couldn’t get to the song he wanted in less than three pushes of a button.’ Because of the impossibly short schedule, there wasn’t any time for custom-designed computer chips.”

“Unlike in the past Apple’s design chain now relied on off-the-shelf components elegantly integrated. Critical pieces such as the digital-to-analog converters were selected from a manufacturer’s catalogue. Even the hard drive was standard Toshiba hardware. How many companies could tackle a project in a new category, create a ground-breaking widget that looked great and worked better than anyone else’s and do it all in under a year? It only happened because of Steve Jobs cracking the whip.”

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LC Angell

LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.