Jobs hopes to lower iPod prices, iTunes to sell 5% of US music in 2 years

The Wall Street Journal’s Walter Mossberg interviewed Steve Jobs at the D: All Things Digital conference in Carlsbad, California. Mossberg talked with Jobs about the success of iTunes, Mac’s future, and movie piracy, during which Jobs casually mentioned he would like to the lower the price on iPods. “I mean, we’re not happy with iPods costing $300 and $400 and we want to keep driving the prices down on them so we’re working very hard on that.”

Walt Mossberg: You’ve been the leader in legal music downloading. Where does it stand today?

Steve Jobs: We have about 70% market share of the legal downloads, which is great. But if you look at everybody together—100% of the legal download market—we’ve gone from pretty much zero a year ago to about 2% of the legally sold music in the U.S. That’s not a giant number, but if you look at it and say it’s been accomplished in a year and you look at the trajectory, it’s not inconceivable to see it breaking through 5% in the next 24 months as an example, maybe sooner.”

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