Jobs hopes to lower iPod prices, iTunes to sell 5% of US music in 2 years

Updated

The Wall Street Journal’s Walter Mossberg interviewed Steve Jobs at the D: All Things Digital conference in Carlsbad, California. Mossberg talked with Jobs about the success of iTunes, Mac’s future, and movie piracy, during which Jobs casually mentioned he would like to the lower the price on iPods. “I mean, we’re not happy with iPods costing $300 and $400 and we want to keep driving the prices down on them so we’re working very hard on that.”

Walt Mossberg: You’ve been the leader in legal music downloading. Where does it stand today?

Steve Jobs: We have about 70% market share of the legal downloads, which is great. But if you look at everybody together—100% of the legal download market—we’ve gone from pretty much zero a year ago to about 2% of the legally sold music in the U.S. That’s not a giant number, but if you look at it and say it’s been accomplished in a year and you look at the trajectory, it’s not inconceivable to see it breaking through 5% in the next 24 months as an example, maybe sooner.”

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Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.