Jobs: iPod’s Rivals ‘Don’t Get It’


‘Apple CEO has dismissed other companies’ attempts to win MP3 market-share from the iPod, saying they “don’t think about design innovation”.

Jobs told the New York Times: “As technology becomes more complex, Apple’s core strength of knowing how to make very sophisticated technology comprehensible to mere mortals is in even greater demand.

“The Dells of the world don’t spend money on design innovation. They don’t think about these things.”’