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News › iPod

iPod

Jobs: “It’s the music, stupid,” no video iPod planned

Last updated: May 14, 2021 10:31 am UTC
By Dennis Lloyd

“A shareholder asked him about plans for a video iPod at the company’s annual meeting in April. He responded by paraphrasing a campaign slogan of Bill Clinton’s 1992 presidential election campaign, ‘It’s the economy, stupid.’

‘It’s the music, stupid,’ Jobs said after a slight pause.

Also, last week, Apple’s head of hardware product marketing Greg Joswiak told Reuters that Apple has no plans yet for a video iPod. […]

‘Apple has good equity built up around the iPod brand,’ McGuire said.

‘They have to be careful about turning it into this digital-media Swiss Army knife that does a lot of things but none of them very well.’”

.

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