Jobs: “It’s the music, stupid,” no video iPod planned

June 16, 2004 9:16 am UTC
by Dennis Lloyd

“A shareholder asked him about plans for a video iPod at the company’s annual meeting in April. He responded by paraphrasing a campaign slogan of Bill Clinton’s 1992 presidential election campaign, ‘It’s the economy, stupid.’

‘It’s the music, stupid,’ Jobs said after a slight pause. Also, last week, Apple’s head of hardware product marketing Greg Joswiak told Reuters that Apple has no plans yet for a video iPod. […]

‘Apple has good equity built up around the iPod brand,’ McGuire said. ‘They have to be careful about turning it into this digital-media Swiss Army knife that does a lot of things but none of them very well.’”

Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.

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