Jobs on How To Succeed in 2004

Business 2.0 has created a list of executives and their advice for success in 2004. In the ‘How to Create Cool Technology’ category, Steve Jobs mentions video editing software and the iPod.

“A few years later, we didn’t know anything about MP3 players, but our people looked at what was out there with a critical eye and combined that with what we already knew about design, user interface, materials, and digital electronics. That gave us the iPod.”

Editor’s note: The very successful iPod should make 2004 an interesting year for our favorite audio device.

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