On a day in which Apple CEO Steve Jobs promised “a lot of firsts,” the company unquestionably delivered: most importantly, a $499 iPod-matching “Mac mini” was introduced with a January 22 release date, followed by the announcement of “iPod shuffle,” the least expensive and smallest capacity iPod at a $99/512MB configuration. Both products were touted as the cheapest ever introduced by Apple in their respective categories, and offered in modestly upgraded versions at $50 and $100 premiums. Prices for their higher-end brethren were left unchanged, such that iPods now range in price from $99 to $599, and Macintosh computers from $499 to $2999.
For the full story of all of the major announcements at Apple CEO Steve Jobs’ keynote speech in San Francisco, please click on Read More. Today’s major announcements are as follows: the introduction of the iPod shuffle, a $99-$149 flash memory-based iPod, the introduction of the Mac mini, a $499-$599 Macintosh computer to attract ‘switchers’, a collection of new iPod shuffle accessories from Apple, changes to iTunes, a Motorola phone with an ‘iTunes client,” updated sales figures, and new Mac software.
The new Mac mini was touted as a response to the question Steve Jobs is often asked, “Why doesn’t Apple offer a stripped down Mac that is more affordable?