Lawsuit: Apple sought licensing deal with Creative in 2001

Creative Technology states in its patent lawsuit against Apple that the iPod maker approached Creative in 2001—before the introduction of the iPod—about licensing the company’s technology or investing in a possible Creative digital media player spin-off company. The Wall Street Journal reports: “Creative says in its suit that Apple CEO Steve Jobs approached a Creative employee at the January 2001 Macworld trade show and praised the Nomad, Creative’s first MP3 player. The two discussed a possible meeting, and Mr. Jobs ‘indicated Apple wanted a smaller version’ of the Nomad… The next month, according to the suit, Creative executives met again with Mr. Jobs. The suit says Apple proposed that Creative either license its technology to Apple, or spin off its portable media-player business into a separate company in which Apple would invest. Creative, however, declined Apple’s proposals. In October, Apple introduced its first iPod.”

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