Accessory maker Logitech has announced big branding changes in a blog post. The company revealed a re-imagined logo, creating a distinct “Logi” label to be applied to a new line of yet-to-be-disclosed products. Logitech has also hired its first chief design officer, Alastair Curtis, and touts a fresh dedication to “put design at the core of everything [they] do.” The new label will appear on the company’s “colorful and bold” new product offerings, but “Logi” doesn’t seem to be replacing “Logitech” as the company’s name completely. Instead, the company says the “Logi” logo will begin popping up “on select products in existing categories” as well as on new offerings.
