Loopt announced today that it has partnered with Mobile Spinach to integrate location-based advertising into its social networking service. The new feature provides Loopt users with access to offers, coupons and discounts from local neighbourhood retailers. Users are informed about nearby offers based on their current location and directions and contact details for the retailers. Offers can be redeemed directly from the phone or can be sent via SMS or e-mail. The service is initially being rolled out in the San Francisco area with plans to add additional major metropolitan areas such as Los Angeles and New York during the coming months. Loopt is available in the U.S. only as a free download from the App Store.
Jesse Hollington was a Senior Editor at iLounge. He's written about Apple technology for nearly a decade and had been covering the industry since the early days of iLounge. In his role at iLounge, he provided daily news coverage, wrote and edited features and reviews, and was responsible for the overall quality of the site's content.