MacMinute: WSJ: Apple to introduce cheaper iPod

Updated
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“The Wall Street Journal (paid subscription required) is reporting that Apple will introduce a new, low-cost iPod later today. However, the price the publication expects—US$200—is “more than the $100 figure that has circulated on Apple rumor Web sites in recent weeks,” but “it’s still a sharp enough markdown that Apple hopes will attract a much larger audience of music and gadget lovers.” A $200 iPod would likely offer profit margins in the “single-digits or low double-digits” compared with profit margins ranging from 20 percent to 45 percent for its higher-end models, says Charlie Wolf, an analyst at brokerage firm Needham & Co.”
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Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.