MacMinute: WSJ: Apple to introduce cheaper iPod

“The Wall Street Journal (paid subscription required) is reporting that Apple will introduce a new, low-cost iPod later today. However, the price the publication expects—US$200—is “more than the $100 figure that has circulated on Apple rumor Web sites in recent weeks,” but “it’s still a sharp enough markdown that Apple hopes will attract a much larger audience of music and gadget lovers.” A $200 iPod would likely offer profit margins in the “single-digits or low double-digits” compared with profit margins ranging from 20 percent to 45 percent for its higher-end models, says Charlie Wolf, an analyst at brokerage firm Needham & Co.”

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