“Apple’s iPod continues to attract global media attention as the company maintains its marketing push to get the product into people’s pockets.
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The Times yesterday declared Apple’s market-leading music player “iconic”, writing: “Not since Sony launched its Walkman in 1979 has a portable music player become such a cult consumer object.”
The report explains: “Fashion houses are designing accessories for it, directors are including it in plot lines, and word of mouth is making it the coolest Christmas gadget.”“
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