Macworld UK: iPod makes the headlines

“Apple’s iPod continues to attract global media attention as the company maintains its marketing push to get the product into people’s pockets.

The Times yesterday declared Apple’s market-leading music player “iconic”, writing: “Not since Sony launched its Walkman in 1979 has a portable music player become such a cult consumer object.”

The report explains: “Fashion houses are designing accessories for it, directors are including it in plot lines, and word of mouth is making it the coolest Christmas gadget.”“

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