Macworld UK: ‘iTunes will drive switching’ – Anderson

“Apple’s chief financial officer Fred Anderson pressed home the innovation at the heart of Apple’s strategy during a speech at Lehman Brothers Semiconductor and Computer conference yesterday.

With its market lead on competing music download services and its leading music product, the iPod, Anderson explained: ‘Many who experience buying songs from iTunes will go on and buy an iPod and maybe they will buy a Mac when they think about buying a second or third computer for the home.’”

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