The large majority of U.S.-based iPhone users are happy with AT&T, according to a new study by the Yankee Group. CNNMoney reports that 73% of iPhone users are “very satisfied” with AT&T, a number that compares favorably to how non-iPhone smartphone users feel about AT&T. The survey found the satisfaction rate of AT&T subscribers as a whole is 68%, while AT&T smartphone users were only slightly more satisfied at 69%. Analysts with the Yankee Group attributed the high iPhone numbers to a “halo effect.” “Consumers transfer the high gloss of their Apple iPhone experience to AT&T,” Carl Howe, Yankee Group analyst. “The iPhone creates a halo effect that rubs off.” Overall, the study estimates that the iPhone will be worth $1.8 billion in sales to AT&T this year, and will generate $9 billion for the company over the next five years.
Majority of U.S. iPhone owners satisfied with AT&T
Charles Starrett was a senior editor at iLounge. He's been covering the iPod, iPhone, and iPad since their inception. He has written numerous articles and reviews, and his work has been featured in multiple publications.