Starting today, MasterCard is offering four “Fare Free Mondays” on London’s public transit system for cardholders using Apple Pay. The promotional periods running today, Nov. 30, Dec. 7 and Dec. 14 extend from 4:30 a.m. that day until 1 a.m. the next day. During that time, customers using their U.K. MasterCard through Apple Pay to pay for travel on London Buses, London Underground, London Trams, Docklands Light Railway, London Overground, TfL Rail, Emirates Air Line and most National Rail services in London will be billed for the trip, but can expect to see their fares refunded within 28 working days, up to a maximum value of £27.90 per cardholder. The offer excludes travel on Thames Clipper River Bus services. While the promotion is very specific, we’re left to wonder whether we’ll be seeing other similar spot promotions aimed at getting users enrolled in Apple Pay, and getting them familiar with how the technology works.
