MacRumors is reporting that during an Interim Results 2003 Conference, EMI Music Chairman and CEO, Martin Bandier, while discussing the growth of music download services said, “… but there is real potential for the future especially when PepsiCola makes a commitment to giveaway up to 100 million downloads and McDonald’s commits to 1 billion in download giveaways as part of a promotional campaign.” The New York Post had reported that McDonald’s was expected to announce a deal with Apple to offer a 1 billion iTunes song giveaway, but McDonald’s later said in a statement that the deal was ‘pure speculation.’
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