McDonald’s 1 Billion Song Promotion Confirmed?

November 20, 2003 2:00 pm UTC
by Dennis Lloyd

MacRumors is reporting that during an Interim Results 2003 Conference, EMI Music Chairman and CEO, Martin Bandier, while discussing the growth of music download services said, “… but there is real potential for the future especially when PepsiCola makes a commitment to giveaway up to 100 million downloads and McDonald’s commits to 1 billion in download giveaways as part of a promotional campaign.” The New York Post had reported that McDonald’s was expected to announce a deal with Apple to offer a 1 billion iTunes song giveaway, but McDonald’s later said in a statement that the deal was ‘pure speculation.’

Dennis Lloyd

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.

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