Media companies balk at $40/mo. plan for Apple TV service

Pricing remains a major sticking point in Apple’s negotiations with content providers for its proposed subscription television service, according to a new report from The Information. Although Apple had been planning to unveil a new TV service as early as this fall, and was reported to be making progress in negotiations in June, more recent reports have indicated that the service isn’t expected to debut until 2016, citing talks that have been progressing more slowly than expected.

This latest report provides some insight, indicating that the major sticking point in negotiations is Apple’s desire to hold consumer pricing to roughly $40 per month, which is said to be considerably less than the media companies want to license their TV content to the service. This echoes similar difficulties Apple had in negotiations with record labels last fall, with Apple eventually capitulating. Despite the uncertain future of a television subscription service, Apple still plans to debut new Apple TV hardware in September, but will likely focus on integration with HomeKit and security. [via AppleInsider]

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