Microsoft said today that it expects to sell 1 million Zune media players through the first half of 2007. While that figure pales in comparison to iPod sales, Microsoft claims it would be a good start.
“We think that’s actually pretty awesome,” said Bryan Lee, corporate vice president for Microsoft’s entertainment group. Lee said that Microsoft expects to eventually “be the leader” in the category, especially once the company releases more Zune models and starts selling them internationally.
According to The NPD Group, the Zune ranked No. 2 among all portable MP3 players in its first week of availability, but has since slipped to No.