Those jumping on board the digital music bandwagon can thank Apple Computer for getting it rolling. Apple opened its iTunes online music store in April and was the first to let patrons download individual songs for 99 cents, without having to commit to a subscription service.
The software giant aims to topple Apple as the early market leader by spurring the growth of a cross section of digital music suppliers and device makers all using the Windows Media format, it says.
‘The best part about Windows Media is that it unlocks choice,’ Microsoft’s Fester says. “You can buy from the store or use the device that gives you the best experience.”“