Microsoft Zune ad claims $30,000 cost to fill iPod

Microsoft has posted a new Zune advertisement to YouTube, comparing the cost of the company’s Zune Pass subscription service to iTunes. Starring “Certified Financial Planner” Wes Moss, the ad goes on to suggest that it costs $30,000 to fill an iPod—with a black iPod classic shown as an example—while it costs only $15 a month to fill a Zune using the Zune Pass service. As the latest attempt by Microsoft to erode public interest in Apple’s hardware, the ad deliberately ignores the fact that music from users’ existing CD libraries can be loaded onto either company’s device at varying bitrates, but does underscore Apple’s continued lack of a subscription-based listening option for iTunes users. Continue reading to view the full advertisement.