After being left in the dust by Apple’s iPod and iTunes, Microsoft is working harder than ever to become the “gatekeeper for the home video business of the future,” according to an LA Times article published today.
The software giant has taken rather large steps recently to persuade Hollywood that it is the right company to lead the next wave of digital media. Microsoft has already made pacts with Time Warner, Walt Disney Co. and News Corp., the Times reports.
Microsoft chairman Bill Gates says he vows not to play the victim in “Son of iPod.” After being humbled by Apple’s success with digital music, “we’re really having to work more closely with partners in the hardware industry and content industry, to really think through the whole end-to-end experience and make it better,” Gates said. “That’s where we’ve done our mea culpa. We are fixing that.”
The Times reports, however, that content creators “may stand pat, place their bets with multiple technology partners or choose someone other than Gates.” The paper says that “few in Hollywood would be shocked to see Apple founder Steve Jobs pull another rabbit out of his hat, unveiling a perfectly thought-out system for moving paid video to computers and portable devices.”