Mix: Braeburn Capital, Apple Store, iPod etiquette, iPad housing

Apple has incorporated Braeburn Capital, an asset management company based in Reno, Nevada. “Braeburn—named for a variety of apple that’s uniquely sweet and tart—will be a vehicle for managing Apple’s investment portfolio. By incorporating in Nevada, Apple will be shielded from certain taxes imposed by the state of California.”

Apple is offering $10 off an order of $100 or more at the online Apple Store. To receive the discount, enter the promotion code MJN23NGDBF when you check out. The deal will expire April 22, 2006.
TechNewsWorld has an article on iPod etiquette: “As iPod digital portable music players continue to be the pop-culture symbol for concentration and cool, people all across the area are shuffling to define MP3 manners. Wear an iPod during high school geometry? Rude. Take one ear bud out when a flight attendant is taking your drink order? Tolerated. Keep it on at work? It all depends.”

The UK’s Telegraph newspaper has a story on iPod-influenced housing: “With names such as iPad and i-Life, the next generation of starter homes aims to be cutting edge as well as compact. But will it solve the problem of affordable housing?” [via Cult of Mac]

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