Mix: Event video, nano review, Flash prices, nano sales

Apple has now posted a video-on-demand stream of Apple’s special event that was held today in San Francisco. The MPEG-4 video requires QuickTime software.

The Wall Street Journal’s Walt Mossberg has offered up the first review of the iPod nano. “I have been testing a nano for the past few days, and I am smitten,” says Mossberg. “It’s not only beautiful and incredibly thin, but I found it exceeds Apple’s performance claims. In fact, the nano has the best combination of beauty and functionality of any music player I’ve tested—including the iconic original white iPod. And it sounds great. I plan to buy one for myself this weekend.”

Apple’s use of flash memory in the new iPod nano likely increased its component costs. “Right now, 1GB of flash memory in the volume market costs about $45, according to both Semico and iSuppli. Thus, the 2GB iPod Nano, which sells for $199, contains around $90 worth of flash, while the $249 4GB version has about $180 worth of flash, said Semico’s Jim Handy.”

Tim Bajarin, president of market research firm Creative Strategies, said Apple could possibly sell 12 million iPod nanos in the upcoming holiday quarter alone. “The iPod nano is the most important product for Apple,” he said. “This is where the volume is going to be. This is going to be the hottest tech toy this Christmas.”

  1. Theoretically, though, if such a large volume of high capacity flash is being sold (assuming these sell as well as they seem they should), wouldn’t that have enough of an impact to drop the cost of flash memory somewhat?

  2. I have to admit I love the look of the iPod Nano and during my lunch break I purchased the 2GB model online. I had to go with the black color and although I have to wait until it’s delivered I’m really looking forward to adding it to my iPod collection.

  3. I’ve got a question…

    Ever since Apple updated the iPod store to include the Nano, the banner which compares all the members of the iPod family on any iPod pages in the Apple.com store, show a $299 30GB standard iPod, however the store and website are still only showing the $299 20GB one.

    Anyone know what’s up with this?

  4. check macrumors.com about the flash memory being used. samsung most likely matched that of the price used by the same capacity HDD from competitors. that way they can make more future flash based ipods.

  5. What about the fact that Creative already had a player called the ‘Zen Nano’? Probably an intentional cheap shot by Apple.

    Kinda lacks originality on Apple’s part to use another company’s name. Some will say this is okay since no one really knows about the Creative player.

    Defend Apple if you want, but I think it was a lame move.

  6. TM,

    Good call. However, Apple DID take the effort to call their puppy ‘nano’. That lowercase ‘n’ makes all the difference in the world.


    I assume the braintrust over at Creative is JUST besides themselves on how they can take this as PROOF of Apple’s thieving intentions. Hey, if they could steal a name, WHY couldn’t they steal a menu system? VERY Microsoft, ain’t it?

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