Mix: iPod Trademark, Hewlett-Packard, Creative, Microsoft

Apple has expanded its trademark for the iPod from “portable and handheld digital electronic devices for recording, organizing, transmitting, manipulating, and reviewing text, data, and audio files” to “portable and handheld digital electronic devices for recording, organizing, transmitting, manipulating, and reviewing text, data, audio, image, and video files.”

American Technology Research analyst Shaw Wu said that Hewlett-Packard will likely stop bundling copies of iTunes on its desktops and laptops by the end of the year.

Needham & Co. analyst Charles Wolf said that while HP’s decision to stop reselling the iPod “should have little, if any, impact on iPod sales, the company missed a golden opportunity to build a material revenue stream at little expense. HP’s departure opens the door for Apple to expand the iPod’s distribution network even more rapidly than it has in the past.”

“Last year I declared war on Apple, but actually I was thinking of something bigger,’’ Creative Technology CEO Sim Wong Hoo recently said. “The war is in the living room. We are going after the living room.’’ Meanwhile, Microsoft said it isn’t looking to buy a stake in the Singapore consumer electronics company despite earlier speculation.

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