Mix: Pepsi-iTunes, iPod economy, Buy.com, Accessories

This year’s Pepsi-iTunes promotion officially launched today. Apple has updated its promo site with instructions on how to play and redeem codes, official rules and a FAQ.

Ina Fried of CNET News.com has written an extensive article on the “iPod economy,” which currently includes more than 400 add-ons (not counting all the various cases).

Buy.com has the 20GB fourth-generation iPod for $279.99 when you use the online store’s $15 off coupon. Shipping is free.

The Financial Times reports that Apple is setting out to cement its dominance of the portable music player market with the help of iPod accessory makers.

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