Mix: The Office, Scary Movie 4, Podfading, VH1 Podcasts

Ben Silverman, an executive producer of NBC’s “The Office,” praised NBC for its willingness to “dive into its iTunes relationship quickly.” He credited the online downloads with boosting broadcast viewership.

The upcoming “Scary Movie 4” prominently features a giant iPod (“triPod”) as part of a plot parody for “War of the Worlds.”

Wired reports on “Podfading”: “Podcasting has drawn thousands on the premise that anyone can create an audio program, build an audience online and even vault to stardom. Less celebrated is the fact that untold numbers of shows just wink out just as suddenly as they started.”

VH1 has announced the addition of four new video podcasts—“Best Night Ever,” “Best Week Ever Daily,” “Best of VH1,” and “Flavor of Love.”

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