Mix: TIME, Wendland, shuffle sales, iRiver, McElhearn

TIME magazine has picked the iPod shuffle as its Gadget of the Week. “It’s very easy to write extensively about music players these days without ever mentioning sound quality, but let me set some minds at ease: it sounds great.”

In his iPod shuffle review, Mike Wendland of the Detroit Free Press praises the new device. “Apple’s new iPod Shuffle is about to be the next must-have product… Way to go, Apple. You did it again. The Shuffle is one hot new product.”

The first 100 iPod shuffles that arrived at the Apple Store in the Glendale Galleria on Monday sold out within an hour and the Northridge store was wiped out in three hours, said employee Rob Lamog.

To promote its new H10 music player, iRiver’s Web site is currently rotating between a male and a female model taking a bite out of an Apple along with the slogan “Sweeter one.”

Kirk McElhearn, author of “iPod & iTunes Garage,” has posted a sample chapter from the book for download. The chapter covers the iTunes music library.

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