Mix: Yahoo, Walkman phones, iPod personalities, Switchers

Yahoo plans to launch a new digital music store and player, aiming to compete more directly with Apple’s iTunes.

Avinesh Pillay, product manager at Sony Ericsson, says that his company’s new Walkman music phones and iPods are “complementary product categories”—the phones will “fill a spontaneous listening space” for times when you don’t have your iPod with you.

Apple’s Danika Cleary says that “people attribute all sorts of personalities to their iPods,” and has heard “lots of stories of people naming their iPods—Not just ‘Danika’s iPod,’ but ‘Bert and Ernie,’ for people who have multiple (iPods) in the family.” What’s your iPod’s name

Apple.com is looking for consumers who bought a Mac after falling in love with their iPod.

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