MLB At Bat goes universal, free with IAP subscription

MLB.com has relaunched its MLB.com at Bat iOS app for the 2012 season as a single free universal app for both the iPhone/iPod touch and iPad, implementing in-app subscriptions for paid features. In prior seasons, MLB provided separate apps for the iPhone/iPod touch and the iPad, sold individually for $15 each, requiring fans to either choose to use the app on a single platform or purchase both individually. The 2012 version of the app is now packaged into a single universal app available as a free download; rather than requiring payment up front for the app users can instead sign up for an At Bat 12 subscription via in-app purchase or simply log in to their MLB.com account to use their existing MLB.TV Premium subscription.

The At Bat 12 subscription is priced at $15 for the entire season or $3 per month and provides live game day audio with no blackouts for any home or away broadcast, pitch tracking, league stats and in-game highlights. Subscribers can also watch a live stream of the selected Game of the Day and access Live Lookins on other games in progress. MLB.TV Premium subscribers can also view live and on-demand video of any out-of-market game simply by logging into their MLB.com account, although the usual blackout restrictions apply; MLB.TV Basic subscribers must still purchase an At Bat 12 subscription separately, however. The MLB.com At Bat app can also be used without a subscription to track up to the minute scores, and access news, game schedules, team rosters, venue information and tickets and promotions. MLB.com At Bat requires an iPhone 3GS/4/4S, third- or fourth-generation iPod touch or iPad running iOS 4.2 or later and is available from the App Store as a free download.

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