Major League Baseball plans to utilize Apple’s new iBeacon indoor mapping feature in its At the Ballpark app. The app will use the new iOS 7 feature in MLB stadiums.
“Essentially, we want to create micro-locations within the stadiums where you can get different experiences,” said MLB iOS developer Marc Abramson. It’s possible the app could load a ticket through Passbook when a spectator approaches a stadium gate, and present a map which can show spectators to their seats.
A number of other possible features were revealed, including discounts and loyalty cards at concession stands, and historical information about the park. The New York Mets are currently testing the Bluetooth LE-powered iBeacon for in-stadium use, but Abramson said, “A lot of teams have expressed interest so far.” [via Mashable]