More new channels have been added to Apple TV, this time in Scandinavia. SVT Play has been added as a channel in Sweden, and NRK has been added for Apple TV users in Norway. SVT Play is a free service offering on-demand and live television, including sports, news, drama, documentaries, and children’s shows. NRK is a Norwegian public broadcaster now offering 40,000 shows on demand through Apple TV. Earlier today, Apple added Showtime Anytime to Apple TV in the U.S. and brought back its iTunes Festival channel, as well. [via 9to5Mac]