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    MTV, Microsoft teaming to launch ‘URGE’ digital music store

    By LC AngellMay 14, 2021 3:41 pm UTC

    In what could be the stiffest competition yet for the iTunes Music Store, MTV Networks and Microsoft announced today that they have joined forces to develop a new digital music service called URGE. Set to launch next year, the service will be integrated into a forthcoming version of Microsoft Windows Media Player. Music pricing was not announced.

    MTV, Microsoft teaming to launch ‘URGE’ digital music store

    “The collaboration unites MTV Networks’ music DNA, marketing strengths and powerful MTV, VH1 and CMT brands with the technology leadership and consumer reach of Microsoft,” the companies said. “URGE will offer rich entertainment programming and innovative tools designed to guide musical discovery and connect fans to the artists and music they love. Offering more than 2 million songs from the major labels and thousands of independents, URGE will encompass all musical genres, from alt-country to zydeco. In addition to a broad catalogue of music choices, URGE will deliver a deep well of exclusive MTV Networks programming and original, hand-crafted content.”

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    LC Angell
    LC Angell
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    LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.

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