MTV to launch URGE online music store this week

MTV plans to launch a public beta version of its URGE digital music store this week. URGE will be integrated into the next update of Microsoft’s Windows Media Player, and will sell no songs that are compatible with the iPod. “At launch, URGE will have more than 2 million tracks, which can be purchased individually at 99 cents or as full albums starting at around $9.95,” reports the AP. “The service also will offer unlimited downloads at a monthly rate of $9.95, or $14.95 for the ability to transfer songs to any of more than 100 compatible portable music players. Initially, URGE will also feature streaming videos, with video downloads becoming available for purchase later this year.” MTV is expected to heavily promote URGE on air, and will also offer exclusive tracks such as live performances from “TRL” and “MTV Unplugged.”

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