Facing Apple’s increasing dominance in the digital music world, Napster has shifted to an advertising-supported model that allows visitors to its website to listen to any of the 2 million songs in its catalog for free. But unlike the original Napster, which famously offered unauthorized song downloads, visitors can currently only listen to a song five times—after that, the track must be purchased for 99 cents or visitors must sign up for a subscription plan ($10-$15/month). “Napster clearly had to find something different,” says American Technology Research analyst P.J. McNealy. “But until the device market for non-iPods picks up, Napster faces an uphill battle.”
Napster returns to free music with ad-supported site
By LC Angell
LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.