You know, it seems like only yesterday that I pointed out that all (both) of the players in the soft drink space were spoken for when it came to digital music. In fact, it was yesterday.
The good folks at Roxio must have been reading my article, and realized that they were in a bit of a pinch now that both Coke and Pepsi sponsorships were off limits, because they’ve moved on to other beverages in search of sponsorships, and no I’m not talking about Fresca. In what may amount to a new all-time low for the high-tech industry, the brains behind the Napster mini-revival have signed up a beer company as their new sponsor.
Yeah, you read that right….