Napster’s making deals with beer companies. How low will Steve Jobs go to keep iTunes on top?

Last updated: May 14, 2021 11:21 am UTC

By Dennis Lloyd - Senior Editor

You know, it seems like only yesterday that I pointed out that all (both) of the players in the soft drink space were spoken for when it came to digital music. In fact, it was yesterday.

The good folks at Roxio must have been reading my article, and realized that they were in a bit of a pinch now that both Coke and Pepsi sponsorships were off limits, because they’ve moved on to other beverages in search of sponsorships, and no I’m not talking about Fresca. In what may amount to a new all-time low for the high-tech industry, the brains behind the Napster mini-revival have signed up a beer company as their new sponsor.

Yeah, you read that right…

By Dennis Lloyd Senior Editor

I'm a passionate, long-time lover of Apple products, and was a civil draftsman and graphic designer before creating the iLounge web site. My prior projects include work for The Los Angeles Times' LATimes.com, and the company Creative Domain, where I developed websites for clients including Columbia Pictures, Disney, Fox Studios, Universal Pictures and Warner Brothers. As the Publisher of iLounge, I direct the site's community forums, photo galleries, iPod User Group, and general business affairs, which have grown under my watch to over sixteen million page views every month. I'm happily married with one daughter, one dog (Rocket the Wonderdog), one cat (Ferris), many iPods, iPhones, iPads, and two turntables.