As expected, race fans will be able to purchase and download NASCAR Nextel Cup Series content throughout the 2006 season from Apple’s iTunes Music Store.
NASCAR announced today that highlights and behind-the-scenes coverage from this year’s races, beginning with Sunday’s Daytona 500, will be available for $1.99 per video.
“NASCAR, which is the second highest-rated regular season sport on television and has seen TV audience growth of nearly 80% over the past 15 years, will produce the iTunes previews and reviews with unique content designed to drive fans to the race telecasts and complement those telecasts.
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