As expected, race fans will be able to purchase and download NASCAR Nextel Cup Series content throughout the 2006 season from Apple’s iTunes Music Store. NASCAR announced today that highlights and behind-the-scenes coverage from this year’s races, beginning with Sunday’s Daytona 500, will be available for $1.99 per video.
“NASCAR, which is the second highest-rated regular season sport on television and has seen TV audience growth of nearly 80% over the past 15 years, will produce the iTunes previews and reviews with unique content designed to drive fans to the race telecasts and complement those telecasts. In the U.S., there are 75 million NASCAR fans, including 30 million women.”
