NBC Universal unlikely to offer 99-cent iTunes rentals

Speaking at a Goldman Sachs investor conference, NBC Universal CEO Jeff Zucker said his company is unlikely to offer 99-cent TV episode rentals through iTunes. “We do not think 99 cents is the right price point for our content. … We thought it would devalue our content,” Zucker said, pointing to the fact that episodes are already sold for $1.99 on the iTunes Store. Notably, Zucker was also CEO in 2007 when the company decided not to renew its contract with Apple to sell its television shows on the iTunes Store; he later said the company was seeking a cut of Apple’s hardware sales as well as flexible pricing experimentation. “Apple sold millions of dollars worth of hardware off the back of our content and made a lot of money. They did not want to share in what they were making off the hardware or allow us to adjust pricing,” Zucker said at the time. In addition, the company is also in the process of merging with cable giant Comcast’s entertainment unit, pending regulatory approval.

Latest News