NBC Universal CEO Jeff Zucker has said that along with flexible pricing experimentation, the company was seeking a cut of Apple’s hardware sales during iTunes contract negotiations. Speaking at an event organized by Syracuse University’s Newhouse School of Public Communications, Zucker said “We wanted to take one show, it didn’t matter which one it was, and experiment and sell it for $2.99.
We made that offer for months and they said no,” Zucker said. “Apple sold millions of dollars worth of hardware off the back of our content and made a lot of money,” he added.
“They did not want to share in what they were making off the hardware or allow us to adjust pricing.” NBC Universal, in partnership with Fox, today launched a public beta of the Hulu.com video service. Responding to a separate question, Zucker said that “Apple has destroyed the music business.