New Apple TV to debut in April for holiday launch?

Updated

Apple will introduce a new Apple TV set-top box “as early as April,” according to Bloomberg. However, Bloomberg also claims Apple is “aiming to have the device available for sale by the Christmas holidays,” though the release date could change pending distribution and programming negotiations. The report notes Apple is working on a deal with Time Warner Cable and other partners to add video content to the device. Such a lengthy amount of time between the announcement and release date would differ greatly from Apple’s usual protocol, especially for an upgrade of an existing product.

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Phil Dzikiy

Phil Dzikiy was the Editor-in-Cheif at iLounge. He mostly edited and oversaw all site editorial content, managed staff and freelancers, made the final call on product review grades and awards, and led online coverage of all Apple events and live coverage of the International CES in 2015.