Recent comments from Apple’s main partner in content delivery hint at the company ramping up its in-house capability to provide faster downloads and streaming speeds to users, Business Insider reports. During an earnings call, Akamai CEO Tom Leighton forecasted a serious drop in revenue from one of the company’s “largest customers” — assumed to be Apple — resulting from “their increased do-it-yourself, or DIY efforts.” Apple is investing heavily in its own custom-designed data centers, and streaming services analysts have tracked OS X downloads now coming directly from Apple as opposed to their usual delivery through Akamai. Tim Cook has put a renewed emphasis on Apple’s commitment to online services like iCloud, but the improved in-house content delivery network would also bolster Apple’s rumored plans to offer streaming TV service, allowing the company more control over the streaming quality and lag that end-users would experience.
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