Apple has begun airing two new TV advertisements for the iPhone 3GS. Shot with a black phone on a white background, both ads are similar in execution to the recent “there’s an app for that” series of advertisements. One focuses on the new copy & paste feature—although the ad never specifies that the feature is available on older iPhone 3.0-ready devices as well—and shows examples of copying a phone number for SMS, a portion of a website to email, and a map. The other ad focuses on the 3GS’s Voice Control feature, showing how it can be used to dial calls using names from the device’s contacts list, and how it can be used to control the iPod app—the ad uses “If I Had Eyes” by Jack Johnson in the example. Neither ad has yet been posted to Apple’s iPhone TV Ads gallery, but both are embedded below, and are available directly on YouTube from the links above.
Copy & Paste