“Market research body NPD Group found that Apple’s iTunes music service registered the highest awareness, with 20% of consumers aged over 13 knowing of the service.
Among Macintosh users, the initial target market for iTunes, the awareness level jumped to 46%.
6% of Mac users also said they’d paid for a song or album via iTunes.
In contrast, services like Rhapsody and Pressplay, which have been on the market for longer than iTunes, only showed 14% awareness among consumers.
Advertisements