New Media Age: iTunes beats music rivals for awareness

“Market research body NPD Group found that Apple’s iTunes music service registered the highest awareness, with 20% of consumers aged over 13 knowing of the service. Among Macintosh users, the initial target market for iTunes, the awareness level jumped to 46%.

6% of Mac users also said they’d paid for a song or album via iTunes.           

In contrast, services like Rhapsody and Pressplay, which have been on the market for longer than iTunes, only showed 14% awareness among consumers. Less than 1% said that they had downloaded music from either site.”

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