The NFL will launch a dedicated Apple TV channel for its upcoming NFL Now service this month, 9to5Mac reports. A photo of the channel undergoing testing was reportedly taken by an NFL employee. First announced in January, NFL Now will feature original content, highlights, specific team content, content from NFL Films, NFL.com and the NFL Network, live events, press conferences, and more. An NFL Now iOS app will also be available. The NFL has recently started running TV commercials for the service, which means the launch is likely imminent — according to the report, a source claims NFL Now may debut later this week.