Nielsen//NetRatings: iTunes usage doubles in 2006

iTunes usage nearly doubled in 2006, based on data from Nielsen//NetRatings. According to figures, the number of unique iTunes users grew by 47.5% last year. During the same time, RealPlayer users grew by 9.1%, QuickTime by 8.7%, and Windows Media Player grew by 2.0%. “At current growth rates, iTunes should pass RealPlayer in unique users by the second quarter of 2007,” reports WebSiteOptimization.com. “Apple should be whistling a happy tune this year. While iTunes continues to show strong double-digit growth rates, Windows Media Player growth appeared to slow over the past year.”

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