Nielsen//NetRatings: iTunes usage doubles in 2006

Updated

iTunes usage nearly doubled in 2006, based on data from Nielsen//NetRatings. According to figures, the number of unique iTunes users grew by 47.5% last year. During the same time, RealPlayer users grew by 9.1%, QuickTime by 8.7%, and Windows Media Player grew by 2.0%. “At current growth rates, iTunes should pass RealPlayer in unique users by the second quarter of 2007,” reports WebSiteOptimization.com. “Apple should be whistling a happy tune this year. While iTunes continues to show strong double-digit growth rates, Windows Media Player growth appeared to slow over the past year.”

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LC Angell

LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.