Nike said yesterday that second-quarter profit rose 8.1 percent, helped by its iPod-compatible Nike+ line of running shoes. “Nike+ is turning out to be huge,” Nike CEO Mark Parker said in an earnings conference call. “In less than six months, Nike+ users have logged more than 3 million miles and there are over 3 million Plus-ready shoes in the global marketplace; we expect that number to double by the year end. Clearly our confidence in this concept has proven to be accurate.” Later in the call, Parker said, “Nike+ continues to be extraordinary, and we see that just accelerating as we add more styles to Nike+ over this next six to 12 months.”
Nike profit boosted by Nike+iPod sales
By LC Angell
LC Angell was a senior editor at iLounge. Angell is known for her work on various aspects of the Apple ecosystem, including iPhone, iPad, and iPod. In his role at iLounge, Angell was responsible for a wide range of editorial content, including reviews, buyer's guides, news, and features.