Nintendo preparing for war with Apple

Despite recent statements dismissing Apple’s impact on the company’s business, Nintendo is internally preparing to launch an assault on Apple as the latter’s iPhone, iPod touch, and iPad begin to eat away at Nintendo’s handheld gaming business. Citing sources close to Nintendo, the Times Online reports that Nintendo president recently told senior executives to treat Apple as the “enemy of the future,” after profits at the Kyoto-based company fell for the first time in six years. According to the report, sources describe a mood of concern at the company, with the hardware and software teams racing to restore the “surprise” the company considers a hallmark of its gaming experiences. The report does not describe what, exactly, Nintendo plans to do about Apple’s encroachment on its business, short of saying that it plans to “unleash the full force of its development and marketing artillery.” [via Mac Rumors]

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