Nintendo will finally develop games for smartphones, The Wall Street Journal reports. The company that for years refused to cater to the smartphone market has partnered with Japanese game provider DeNA Co. to set up a new mobile game platform, which should debut this fall. Analysts say Nintendo’s reluctance to license its characters has come at a heavy cost as the gaming industry shifted to smartphones. Nintendo posted three straight years of losses amid disappointing console sales, forcing the company to be more open to embracing the free-to-download game model dependent on in-game purchases for revenue.
Nintendo’s new game distribution portal, slated to debut this fall, will be the only place to download the company’s games, but those looking to download Nintendo classics won’t find them there. Although Nintendo has put “no limitations” on which of its properties will wind up in smartphone games, the company’s announcement said, “Only new original games optimized for smart device functionality will be created, rather than porting games created specifically for the Wii U home console or the Nintendo 3DS portable system.”